Ready, Fire and then Aim? Huh?

Is it even possible to break through the algorithm barrier and make your book discoverable? I’m still on a learning curve, but I wanted to share something you don’t want to do, fire without aiming. Ready? Writer’s write, it’s what we love doing. Editing is sweaty, the part most writers would like to skip. Fire? That’s rushing a book into print without a marketing plan. Aim? What happens if we are ready and fire before we aim? What’s wrong with that order? Book marketing strategy begins by asking your inner writer a simple question.  Why do you write?  What feeds your writing journey?  Are you looking for fame, awards, and accolades?  How about the money?  Are you looking for a way to finance an order for your new Lexus with your royalties? I remember a conversation. “I’m not making any money.  In business school, they teach about return on investment, ROI.  I do not see a return on my writing investment.  Why should I continue writing?” There is nothing wrong with earning money, don’t get me wrong.  I would love a large royalty check, and I have just the luxury car in mind.  But I ask myself why I write?.…

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    A man walked into a bar. “Writing a novel is easy, right?”  he asked. “I have this story I want to write. Tell me where to start?” Okay, maybe it wasn’t a bar, but a table at a book fair. I gave him the advice I heard from someone once.  “The beginning is easy. What comes next is hard,” I said. “Huh,” he said. “First, you need to get a license. Do you have one?” “I had no idea,” he said. “Where do I get one.” “The Department of Creative Writing,” I told him. “Each state capital has one, or province if you live in Canada. You have to pass a test. The written part is the hardest,” I added. “I had no idea,” he said again, starting to sound repetitious. I’m sure he didn’t get my joke about the written part. OK, the conversation didn’t go exactly like that. Still, we’ve all had one close to that. We’ve been asked where we get our ideas. Is it hard? How long does it take to write a novel? I did have a woman tell me she would like to write but didn’t have an imagination. I would be…

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A place of writing, a place for writers, and those people all writers have a special love for … readers.

I love being a writer, something that allows me the opportunity to spend time with imaginary friends, some good, some truly evil. I quit trying to figure out where they come from. Instead, simply have fun with them. In fact, I am meeting some new characters today. I wonder what their story will be. It began with my father. He introduced me to make-believe friends, a family of friendly ghosts. Coming out of the Great Depression, he needed to use his imagination when he didn’t have money for books. They may have been ghosts, but they weren’t scary to me. They were a fictional family of “Who Am I”, including aunts, uncles, cousins and more. Seven decades later I can still hear his voice telling me about the father, Who am I, and his wife What am I. The children had names like Why am I, Where am I, and so on. What a challenge it must have been for hem to juggle names, places, and situations. His talent was using that imagination of his. He made up those stories as he went along, used to improvising like the jazz musician he was. He closed his eyes and spoke with…

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