Ready, Fire and then Aim? Huh?

Is it even possible to break through the algorithm barrier and make your book discoverable? I’m still on a learning curve, but I wanted to share something you don’t want to do, fire without aiming. Ready? Writer’s write, it’s what we love doing. Editing is sweaty, the part most writers would like to skip. Fire? That’s rushing a book into print without a marketing plan. Aim? What happens if we are ready and fire before we aim? What’s wrong with that order? Book marketing strategy begins by asking your inner writer a simple question.  Why do you write?  What feeds…

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    A man walked into a bar. “Writing a novel is easy, right?”  he asked. “I have this story I want to write. Tell me where to start?” Okay, maybe it wasn’t a bar, but a table at a book fair. I gave him the advice I heard from someone once.  “The beginning is easy. What comes next is hard,” I said. “Huh,” he said. “First, you need to get a license. Do you have one?” “I had no idea,” he said. “Where do I get one.” “The Department of Creative Writing,” I told him. “Each state capital has…

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